The Great North 2040
The Vision: Connected
The North does not need to become another London. It needs to become more connected. The Olympics is the forcing function that makes that connection visible, urgent, and politically unavoidable.
The Renewal Games
This is not a bid built on hope. It is a vision built on what already exists — and what needs to happen anyway. The Games accelerate investments already planned, connect places that already matter, and turn existing strengths into a world-stage proposition.
The central idea is simple: one connected region, not one overstretched city. A constellation of places, each contributing something distinctive and necessary. Six principles define what "connected" means — and what the Games would leave behind.
Six Principles
Connected in Every Way That Matters
Each principle is a different dimension of connection — from the athlete experience to the energy that powers the Games, from the transport that links cities to the lives that are changed long after the closing ceremony.
The story begins with the North itself.
Before the vision, the place. Before the principles, the people. Discover the region that makes this possible.